What do you buy?

Rooted in Swedish heritage, crafted in Portugal in fine merino wool - each Pop a Plum hat is a cosy little statement piece (and yes, one you’ll get plenty of compliments for).

Quality first

We design high-quality beanies for children, made from 100% mulesing-free merino wool.

A naturally soft, breathable, and thermoregulating fiber, perfect for delicate skin.

Our designs echo the cozy, hand-knit feel of grandmother’s beanies, blending timeless charm with modern refinement

What Makes Us Different?

🧶 Premium natural materials: 100% ultra-fine merino wool for unmatched softness and warmth.

🧵 Crafted in Portugal

🌱 Ethical & sustainable: No dropshipping, no mass production, no manufacturing in low-cost countries - only responsible, traceable processes and minimum quantities

🧒 Designed for children: Comfortable fit, minimal design, long-lasting quality.

🛍️ Limited availability: Our beanies are only available in select stores, chosen for their shared values. No overproduction, no compromise - just meaningful items, close to handmade.