our Story
Agnes & Marta
A mama / daughter duo (where honestly the mama does most of the work while Marta just looks cute on photos). I started Pop a Plum when Marta was just a couple of months old and had borrowed my old strawberry hat a friend of my grandma had gifted me over 30 years ago. Never had so many persons stopped me on the streets and commented on my cute little strawberry baby. It's a Swedish heritage that I wanted to share with the rest of the world.
a family project
What began as a family conversation became a mission: to revive the iconic beanie of our childhood - warm, familiar, and beautifully made. Inspired by Scandinavian minimalism, we created a collection that’s both heritage-driven and responsibly crafted - a cultural thread woven into our family story.
