The iconic strawberry hat

Made in 100% soft merino wool.
Born from a Swedish childhood memory.
Made for little main characters across Europe.

The hats people stop you for

Made with care

100% merino wool. Always with harm free materials, always with close production (Portugal) and always the kids and their planet first.

Get to know us

Agnes & Marta

A mama / daughter duo (where honestly the mama does most of the work while Marta just looks cute on photos)..

THE ICONIC STRAWBERRY-HAT BRAND

Our fruit hats makes people turn their heads, everywhere you go!

MANY MORE ADVENTURES ON INSTAGRAM